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Past sponsors to Generate Summit include G2, Outsource Group, ON24, Clutch Events, Smartsheet, and Mixpanel.

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The marketing conference by marketers, for marketers.

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W Hotel Sydney

8am - 5pm

July 30, 2026

Join us at Generate Summit to learn how other B2B marketers are driving impact with industry-leading marketing and actionable tactics.

Attended by marketers at leading organisations

Docusign logo
Adobe logo
Miro logo
Culture Amp logo
hubspot logo
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employment hero logo
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Docusign logo
Adobe logo
Miro logo
Culture Amp logo
hubspot logo
dropbox logo
employment hero logo
monday.com logo

Why attend Generate Summit 2026?

‍Organised by the Generate Community, the leading B2B marketing community in Australia and New Zealand, top B2B marketers get together for a day of sharing marketing good practices and learning.

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What can we expect from Generate Summit 2026?

Keynote speakers and panels

Insights from top-tier marketing experts who actually do the (marketing) work. Hear about how they ideate and execute both good and bad B2B marketing.

Interactive roundtable workshops

Share and learn from other B2B marketers in small group roundtables on the marketing topic of your choice.

Networking opportunities

Meet other Generate members in-person and connect with fellow B2B marketers to build valuable relationships.

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highlights from last year

highlights from last year

highlights from last year

highlights from last year

highlights from last year

highlights from last year

Replay Generate Summit

Speakers

Insights from top-tier marketing experts who actually do the (marketing) work. Hear about how they ideate and execute both good and bad B2B marketing.

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Axel Sukianto
Founder
Generate
Panel speakers
Read Bio
Axel Sukianto

Axel Sukianto

Founder

Generate

Axel is a B2B SaaS marketer for product-led and sales-led software businesses, and recently he has joined Truescope as their VP Marketing. He started Generate, the B2B marketing community for marketers in Australia and New Zealand.

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Axel's day job: VP Marketing, Truescope.

Kayla Medica
Head of Programming
Generate
Panel speakers
Read Bio
Kayla Medica

Kayla Medica

Head of Programming

Generate

Kayla is the author of The Mehdeeka Method and a fractional product marketer for B2B SaaS businesses, having been in the Australia tech ecosystem for a decade. She also writes the Mehdeeka newsletter.

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Kayla's day job: Fractional Product Marketer, Mehdeeka.

Natalie Fagg
Chief Customer Officer
Sydney Swans
Keynote speakers
Read Bio
Natalie Fagg

Natalie Fagg

Chief Customer Officer

Sydney Swans

Natalie has over 20 years' experience in the sports industry. As Chief Customer Officer at the Sydney Swans, she leads teams to solve complex challenges and deliver transformative customer-focused initiatives that drive growth and engagement.

Christopher Doyle
Creative Director
Christopher Doyle & Co
Keynote speakers
Read Bio
Christopher Doyle

Christopher Doyle

Creative Director

Christopher Doyle & Co

With over 25 years experience, Christopher Doyle has worked at leading Australian brand and design agencies. His award-winning work for the likes of TikTok, Spotify and Tsu Lange Yor has been profiled internationally, informed educational programs, and appeared in major design publications. He speaks globally and lectures across Australia.

Kate Dinon
Partner
Character + Distinction
Keynote speakers
Read Bio
Kate Dinon

Kate Dinon

Partner

Character + Distinction

Kate Dinon is a Partner at Character + Distinction, a strategic brand and communications advisory working with ambitious companies including Culture Amp, Rokt, Luxury Escapes, Chobani and Heaps Normal. She is developing Slow Brands, a framework and forthcoming book on building distinctive, enduring brands.

Gaston Riera
Technical SEO Manager
Sportsbet
Keynote speakers
Read Bio
Gaston Riera

Gaston Riera

Technical SEO Manager

Sportsbet

Seasoned SEO, a bit technical (Electronics Engineering degree) with a passion for working on large websites, with a keen interest in ecommerces. He started in SEO right before Penguin happened, in 2012 and has worn hats on all shades of grey. Used to run a boutique SEO agency for 4 years in Argentina.

Tanu Kaushik
Head of Marketing
ProSpend
Panel speakers
Read Bio
Tanu Kaushik

Tanu Kaushik

Head of Marketing

ProSpend

Tanu Kaushik is a brand marketer turned product marketer posing as a growth marketer, who has somehow spent 16 years selling life insurance, diamond jewellery, mosquito repellent and spend management software. She heads marketing at ProSpend, spends too much time analysing cricket stats and lamenting her F1 team's performance, and will try to school you on Indian food whether you asked or not.

Ben van Opzeeland
Director of Digital Marketing
LawVu
Panel speakers
Read Bio
Ben van Opzeeland

Ben van Opzeeland

Director of Digital Marketing

LawVu

An NZ-based demand gen and marketing ops expert, Ben loves the slow burn and plentiful data of long B2B tech buying cycles. At LawVu he's been finding, educating and converting in-house legal teams the across regions for almost five years.

Christina Knock
VP Marketing
Fergus
Panel speakers
Read Bio
Christina Knock

Christina Knock

VP Marketing

Fergus

Christina Knock is VP Marketing at Fergus, leading global RevOps and GTM strategy. She focuses on turning marketing into an efficient, consistent driver of revenue, and has spent over a decade leading teams across high growth tech scale-ups.

Samuel Williamson
Global Head of Marketing
Smokeball
Panel speakers
Read Bio
Samuel Williamson

Samuel Williamson

Global Head of Marketing

Smokeball

Sam’s spent 20 years sharpening his marketing skills across tech, payments, music, and magazines. He's held global roles at SaaS companies in San Francisco and Sydney. His passion is helping people with their career development. In his spare time, Sam has been an investor and advisor to startups since 2015.

Darren Chait
CMO
beehiiv
Panel speakers
Read Bio
Darren Chait

Darren Chait

CMO

beehiiv

Darren is the CMO of beehiiv – recently joining after four years as the VP of Growth at Calendly. He brings over a decade of experience scaling some of the most well-known product-led growth companies in SaaS.

Sophie Mckay
Head of APAC Marketing
Notion
Panel speakers
Read Bio
Sophie Mckay

Sophie Mckay

Head of APAC Marketing

Notion

Sophie Mckay leads APAC Marketing at Notion, where she drives brand awareness, demand generation, community led marketing, startups and go-to-market strategy across Asia Pacific and Japan.  She brings 15+ years of B2B and B2C marketing experience in tech, with a track record of building marketing functions from scratch in high-growth startups across Asia Pacific. Prior to Notion, Sophie spent 9 years at Qualtrics as the first marketing hire in Australia, growing the APAC marketing team from zero to 17 people and launching the brand across 6 regions — A/NZ, SEA, Japan, Greater China, South Korea, and India.  Sophie's expertise spans field marketing, demand generation, digital marketing, marketing operations, PR, content strategy, and analytics.   Based in Sydney, Australia, Sophie holds a Bachelor of Business Studies in Marketing from Charles Sturt University, where she was awarded the Executive Dean Award.

Nicholas Kontopoulos
VP of Marketing, APJ
Twilio
Panel speakers
Read Bio
Nicholas Kontopoulos

Nicholas Kontopoulos

VP of Marketing, APJ

Twilio

Nicholas leverages 30+ years of cross-industry experience to challenge management dogma and promote creative thinking for exceptional customer experiences. He prioritizes customer experience as a core business ideology.

Leandro Perez
CMO Australia & New Zealand
Salesforce
Panel speakers
Read Bio
Leandro Perez

Leandro Perez

CMO Australia & New Zealand

Salesforce

Leandro Perez is the SVP and Chief Marketing Officer for Salesforce ANZ, where he leads the strategic direction for the world’s leading AI-powered CRM.

Kaylee Liu
Head of Operations
Generate
Your MCs
Read Bio
Kaylee Liu

Kaylee Liu

Head of Operations

Generate

Kaylee is the Growth Marketing Manager at Shippit, leading demand gen, web strategy, and ABM. She believes great marketing comes down to clear perspectives, shipping fast, and iterating from real feedback. A designer-turned-marketer who kept collecting hats, she's passionate about building Generate as a space where all marketers can elevate their careers.

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Kaylee's day job: Growth Marketing Manager, Shippit

Lara Vandersluis
Head of Partnerships
Generate
Your MCs
Read Bio
Lara Vandersluis

Lara Vandersluis

Head of Partnerships

Generate

As Head of Marketing at Kinetic IT and part of the core team behind Generate, Lara is a B2B marketing leader passionate about connecting brand to business growth, and creating spaces where marketers can learn, connect and build meaningful careers. In 2024, she was recognised as Rising Star at the ARN Women in ICT Awards.

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Lara's day job: Head of Marketing, Kinetic IT.

An agenda for curious marketers

Main Stage
9:00am - 9:10am
Founder's welcome
9:10am - 9:20am
MC opening remarks
9:20am - 9:45am
Keynote
Showing up with intent
9:50am - 10:15am
Keynote
Innovation keynote
10:20am - 10:55am
Panel
ABM: Practical tips and tricks for campaigns, channels, and targeting
10:55AM - 11:25AM
Morning tea
Stage 1
11:25am - 11:50am
Panel
Old school chic: Marketing to slow moving or traditional industries
Stage 2
11:25am - 11:50am
Panel
APAC vs the World: Working in international organisations
Main Stage
11:55am - 12:45pm
Roundtables
12:45pM - 1:45pM
Lunch
Stage 1
1:45pm - 2:10pm
Keynote
Authenticity in the artificial age
Stage 2
1:45pm - 2:10pm
Keynote
The basics of SEO still work in the era of AI
Stage 1
2:15pm - 2:50pm
Panel
B2B newsletters are so hot right now
Stage 2
2:15pm - 2:50pm
Panel
Operations: How to get the most out of your sales ops, rev ops, and marketing ops teams
Main Stage
2:50pm - 3:20pm
Afternoon tea
3:20pm - 3:30pm
Generate community update
3:35pm - 4:05pm
The price is right
4:10pm - 4:35pm
Keynote
Slow Brands: The case for doing less, better
4:35pm - 4:45pm
Closing remarks
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Frequently Asked Questions

Who is Generate Summit for?

The event is dedicated to senior and mid-level B2B in-house marketers. While we expect a lot of Generate community members to be in attendance, you do not have to be a Generate member to purchase a ticket.

When and where is Generate Summit 2026?

Generate Summit 2026 will be held on Thursday, July 30, 2026 at the W Sydney (31 Wheat Rd, Sydney NSW 2000).

What is the agenda for Generate Summit 2026?

A detailed agenda for Generate Summit 2026 is coming soon and you can expect that the full day of learning and fun to take place 8:00am - 5:00pm.

I am not an in-house marketer or a Generate member. Can I still buy a ticket to Generate Summit 2026?

If you are from an agency or a vendor (eg, martech, salestech, or otherwise), you are only eligible for a “Vendor / Agency” ticket class. We reserve the right to reject your ticket purchase of any other ticket class.

I want to sponsor. Who are your past sponsors?

Past sponsors to Generate Summit include G2, Outsource Group, ON24, Smartsheet, Mixpanel, Online Marketing Gurus.

Want to sponsor and get in front of senior B2B marketers?

Contact us to become a sponsor!

Become a Sponsor

Generate Summit was hands down the best marketing conference I've attended! The programming was excellent, with a broad range of relevant topics presented by engaging - and at times hilarious - speakers.

Shauna Butcher, Head of Marketing, Shippit

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The marketing conference by marketers, for marketers.

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Generate Summit is so thoughtful and thought-provoking, and that's the content that I'm looking for in a marketing conferences. You also get to speak to other people who are in a similar position, and talk about the realities of what's going on our industry.

Monica Hu, Head of Marketing ANZ, Employment Hero

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(who make this conference possible)

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Panel, Roundtable, and Exhibition sponsors

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