August 7, 2025
Sydney, Australia
Get your ticket to Generate Summit 2025
Generate Summit is a one-day marketing conference created by and for B2B marketers in Australia and New Zealand, reimagining what's possible in B2B and equipping attendees with actionable marketing tactics.
Attended by marketers at these leading organisations
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Organised by Generate, the leading B2B marketing community in Australia and New Zealand, top B2B marketers get together to share best practices and learnings. You will have the opportunity to engage with like minded peers in dynamic keynote presentations, interactive roundtable workshops, and networking sessions designed to foster collaboration and knowledge exchange.
What you can expect from Generate Summit 2025
Keynote speakers and panels
Insights from top-tier marketing experts who don’t just talk about the what, but how they ideate and execute B2B marketing strategies
Interactive roundtable workshops
Share and learn from other B2B marketers in small group roundtables on the marketing topic of your choice
Networking opportunities
Meet other Generate members in-person and connect with fellow B2B marketers to build valuable relationships. We vet the attendees to make sure they meet a specific criteria to qualify for a ticket, ensuring a curated audience*
Speakers
Axel Sukianto
Founder
Generate
Axel Sukianto
Founder
Generate
Axel is a B2B SaaS marketer for product-led and sales-led software businesses. Most recently, he has founded Generate, the B2B marketing community for marketers in Australia and New Zealand.
Kayla Medica
Fractional Product Marketer
Mehdeeka
Kayla Medica
Fractional Product Marketer
Mehdeeka
Kayla is the author of The Mehdeeka Method and a fractional product marketer for B2B SaaS businesses, having been in the Australia tech ecosystem for a decade. She also writes the Mehdeeka newsletter.
Mark Ritson
Founder
miniMBA
Mark Ritson
Founder
miniMBA
Michael Beveridge
Founder
ouzo.studio
Michael Beveridge
Founder
ouzo.studio
Co-founder of Ouzo Studio, Michael Beveridge, AKA Bevo, calls himself "Your favourite companies creative machine."
Ally Lasley
Senior Product Marketing Manager
SafetyCulture
Ally Lasley
Senior Product Marketing Manager
SafetyCulture
Ally is a Product Marketing advocate, mentor and Senior PMM at SafetyCulture. Originally from the U.S., she draws on 10+ years of international experience and is passionate about helping Aussie tech companies implement and scale product marketing effectively.
David Brownless
Freelance Media Lead
(formerly Digital Marketing at Hnry)
David Brownless
Freelance Media Lead
(formerly Digital Marketing at Hnry)
David is a media expert who worked in agencies before moving to Hnry, helping them grow from seed stage to ANZ’s largest accountancy firm. He now works across a range of top ANZ-based B2B companies, building out their paid media, acquisition engines and brand campaigns.
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Eagranie Yuh
White Paper Specialist
Eagranie Yuh Content Consulting
Eagranie Yuh
White Paper Specialist
Eagranie Yuh Content Consulting
Eagranie helps marketers create strategic long-form content that fuels content engines and drives business goals.
Maddie King
Marketing Lead
MagicBrief
Maddie King
Marketing Lead
MagicBrief
Maddie is Marketing Lead at MagicBrief, where she focuses on content, partnerships, and helping creative teams make high-performance paid ads that scale brand storytelling
Stacy Goh
Senior Marketing & Product Specialist
Jasper
Stacy Goh
Senior Marketing & Product Specialist
Jasper
Stacy is a subject matter expert at Jasper, where she builds products that help marketers create high-quality content with generative AI.
Will Mulholland
Fractional Product Marketer
Intelligent Marketer
Will Mulholland
Fractional Product Marketer
Intelligent Marketer
Will helps marketers turn AI hype into ROI.
Harrison Polites
Founder and Director
The Media Accelerator
Harrison Polites
Founder and Director
The Media Accelerator
Harrison is a Melbourne-based communications strategist and former technology journalist. He founded The Media Accelerator, a PR agency supporting startups and disruptive brands. He also authors Infinite Lives, a newsletter exploring video games and the gaming industry.
Bronwen Clune
Startups and VC Correspondent
Capital Brief
Bronwen Clune
Startups and VC Correspondent
Capital Brief
Bronwen has worked across media and startups for over 15 years, spanning everything from the founding team at Culture Amp to now the VC and startup correspondent at Capital Brief.
David Swan
Technology Editor
The Age and SMH
David Swan
Technology Editor
The Age and SMH
David has been covering the Australian tech and startup scene for over 10 years, currently as Editor of the Technology section for The Age and SMH.
Velvet-Belle Templeman
Publishing Director - B2B
nextmedia
Velvet-Belle Templeman
Publishing Director - B2B
nextmedia
Velvet-Belle is the Publishing Director of nextmedia's B2B division for technology publications iTnews, Digital Nation and techpartner.news (formerly CRN Australia)
Hear what our previous attendees said about Generate Summit
Callum Whitley
"Generate Summit was honestly one of (if not) the best events I have ever been to. Really did feel a great sense of community and found the people I didn’t know I had!"
Bristol James
"Generate Summit was such a hit! I'm sure you already have plenty of amazing feedback but it was such a well planned day. It was such a good balance of speakers vs panel vs mingling. Really really engaging."
Keen, but not sure? Subscribe for Generate Summit 2025 updates
An agenda for curious marketers
Opening remarks by our Generate Summit 2025 MC, Kayla Medica
Kayla Medica
Fractional Product Marketer
Mehdeeka
Kayla is the author of The Mehdeeka Method and a fractional product marketer for B2B SaaS businesses, having been in the Australia tech ecosystem for a decade. She also writes the Mehdeeka newsletter.
Bevo has been involved in tens of millions of dollars of ad spend spanning a decade in Aussie startups. From Koala, Hnry, Eucalyptus, Heidi Health, Ovira, Bailey Nelson, Good Pair Days and stacks more in between. He’s seen some sh*t (both good and bad) and now it’s time to share some learnings in case he gets hit by a bus.
Michael Beveridge
Founder
ouzo.studio
Co-founder of Ouzo Studio, Michael Beveridge, AKA Bevo, calls himself "Your favourite companies creative machine."
Session details to be confirmed.
With the fast paced changed of SEO, LLMs, and organic channels, what role does content play in 2025? Is it still worth investing in, does AI actually help, and where is your human time best spent?
Maddie King
Marketing Lead
MagicBrief
Maddie is Marketing Lead at MagicBrief, where she focuses on content, partnerships, and helping creative teams make high-performance paid ads that scale brand storytelling
Stacy Goh
Senior Marketing & Product Specialist
Jasper
Stacy is a subject matter expert at Jasper, where she builds products that help marketers create high-quality content with generative AI.
Eagranie Yuh
White Paper Specialist
Eagranie Yuh Content Consulting
Eagranie helps marketers create strategic long-form content that fuels content engines and drives business goals.
Will Mulholland
Fractional Product Marketer
Intelligent Marketer
Will helps marketers turn AI hype into ROI.
Discover how to build and implement powerful product marketing playbooks that support wider marketing goals and influence product roadmaps. This session delivers a proven blueprint for teams of any size to strengthen product marketing and understand your target audience.
Ally Lasley
Senior Product Marketing Manager
SafetyCulture
Ally is a Product Marketing advocate, mentor and Senior PMM at SafetyCulture. Originally from the U.S., she draws on 10+ years of international experience and is passionate about helping Aussie tech companies implement and scale product marketing effectively.
Media is changing fast. With a diminishing supply of workable ad units, regulatory scrutiny and increasingly messy attribution, ad networks are finding themselves in a bit of a pickle.
David Brownless
Freelance Media Lead
(formerly Digital Marketing at Hnry)
David is a media expert who worked in agencies before moving to Hnry, helping them grow from seed stage to ANZ’s largest accountancy firm. He now works across a range of top ANZ-based B2B companies, building out their paid media, acquisition engines and brand campaigns.
Join the roundtable that you selected before the event to chat about your marketing area.
It's often assumed marketers know PR but that's not always the case. What do marketers really need to know about working with PRs to craft the stories journalists actually want to hear about, and how does this differ between publications?
David Swan
Technology Editor
The Age and SMH
David has been covering the Australian tech and startup scene for over 10 years, currently as Editor of the Technology section for The Age and SMH.
Bronwen Clune
Startups and VC Correspondent
Capital Brief
Bronwen has worked across media and startups for over 15 years, spanning everything from the founding team at Culture Amp to now the VC and startup correspondent at Capital Brief.
Velvet-Belle Templeman
Publishing Director - B2B
nextmedia
Velvet-Belle is the Publishing Director of nextmedia's B2B division for technology publications iTnews, Digital Nation and techpartner.news (formerly CRN Australia)
Harrison Polites
Founder and Director
The Media Accelerator
Harrison is a Melbourne-based communications strategist and former technology journalist. He founded The Media Accelerator, a PR agency supporting startups and disruptive brands. He also authors Infinite Lives, a newsletter exploring video games and the gaming industry.
The trolly problem, but for marketers. Join this fan favourite session and vote for your preference and see whether you're in the majority or an outlier in how you'd handle marketing situations.
Kayla Medica
Fractional Product Marketer
Mehdeeka
Kayla is the author of The Mehdeeka Method and a fractional product marketer for B2B SaaS businesses, having been in the Australia tech ecosystem for a decade. She also writes the Mehdeeka newsletter.
Websites are never "finished", and revenue-generating B2B websites continuously evolve through deliberate experimentation on "money" webpages. Axel will share his experimentation mindset for "money" webpages, how to build a business case for more website investment, and a testing framework you can take back to your day jobs.
Axel Sukianto
Founder
Generate
Axel is a B2B SaaS marketer for product-led and sales-led software businesses. Most recently, he has founded Generate, the B2B marketing community for marketers in Australia and New Zealand.
Join Mark for a live troubleshooting session. Mark will dish out his trademark blunt advice in real time as marketers bring their biggest challenges to him - can he solve them in time?
Mark Ritson
Founder
miniMBA
Closing remarks by our Generate Summit 2025 MC, Kayla Medica
Kayla Medica
Fractional Product Marketer
Mehdeeka
Kayla is the author of The Mehdeeka Method and a fractional product marketer for B2B SaaS businesses, having been in the Australia tech ecosystem for a decade. She also writes the Mehdeeka newsletter.
Frequently Asked Questions
The event is dedicated to senior and mid-level B2B in-house marketers. While we expect a lot of Generate community members to be in attendance, you do not have to be a Generate member to purchase a ticket.
Generate Summit 2025 will be held on Thursday, August 7, 2025.
Generate Summit 2025 will be held at ILUMINA at 1 Elizabeth St, Sydney, NSW 2000 (one of Sydney's newest venues!).
A detailed agenda is coming soon and you can expect that the full day of learning and fun will take place: 9:00am - 5:00pm.
If you are from an agency or a vendor (eg, martech, salestech, or otherwise), you are only eligible for a “Vendor / Agency” ticket class.
We reserve the right to reject your ticket purchase of any other ticket class.
If you are buying 3 or more tickets, you can get a 20% bulk discount. Message us in the Generate Slack community, or email us at hello@generate.community to get that discount code.
Yes. We'll have morning tea, lunch, and afternoon tea throughout the day.
While we do not offer refunds, you can transfer your ticket to someone else. Just email us to organise the transfer at hello@generate.community.
Past sponsors to Generate Summit include G2, Outsource Group, ON24, Clutch Events, Smartsheet, and Mixpanel.
Contact us to become a sponsor!
Become a SponsorGenerate Summit 2025 sponsors
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We sold out Generate Summit 2024, and we expect to sell out Generate Summit 2025. Get your ticket now to lock in the cheapest price!